DIY Marketing Audit 6-week Course
Audit your marketing strategy & channels in a 6-week guided course. Step into 2026 with extra confidence and ideas.
This course begins on October 22, 2025 and is limited to 15 hand-picked participants.
Please fill in the application form (ca 3 min) before Friday, October 10, 23:59 CET.
You are not obliged to purchase the course when accepted (someone else will get a chance).
📚 6x LIVE sessions 🪀 DIY Templates & Guides 🧩 1:1 Consultation Call
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Create a 60-page DIY marketing audit in 6 weeks
Every week, we'll cover a new audit topic in 1.5h LIVE session. You will then receive guides & templates to conduct your weekly audit homework.
Learn the principles of good marketing in 2025
Over six weeks, we'll cover a new audit topic in a 1.5h LIVE session. You will then receive guides & templates to conduct your weekly audit homework.
Get feedback on your homework every week
Karola will personally review your audit progress and share comments, ideas, and good examples to make it even better and actionable.
Lock down your 12-month marketing plan on a 1:1 call
At the end of 6 weeks, you will get 1h exclusive call with Karola to discuss your audit, any questions, and get advice on your next 12 months’ marketing strategy.
Learn from an expert with 10+ years of track record
Karola has worked with 50+ tech companies, including Bolt, JobToday, Click & Grow, Ampler, Starship, Restream, Montonio, MeetFrank. She runs a marketing blog with 50,000 monthly readers, as well as a newsletter with 15,000 subscribers.
She has written about paid ad campaigns for HubSpot, Entrepreneur, and many more blogs.
Let’s face it… You’ll never write your 1st marketing audit all alone.
This course on marketing audits is a first-of-its-kind. You will learn about data-driven growth reporting, paid ads, social media, and more. But more importantly, you’ll have the support (and positive pressure) to write a 360-degree marketing audit + a marketing plan.
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On WEEK 1, we'll cover:
The structure and contents of a marketing audit.
What good marketing reporting looks like, including relevant KPIs to track.
B2B and B2C industry benchmarks for marketing KPIs.
After the 1.5h study and Q&A session, you'll get a homework task to audit your company's marketing reporting and campaign results.
You'll get extra learning materials, including:
Marketing KPI reporting spreadsheet template
List of 10-15 guiding questions that you can follow
Links to relevant online articles on marketing reporting & KPIs
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On WEEK 2, we will...
Look at 4-5 examples of GOOD and BAD websites as case studies.
Discuss the best practices for a highly converting Home page.
Learn how to write stronger headlines and value propositions for your web pages.
After the 1.5h study and Q&A session, you'll get a homework task to audit your company's website, brand style, and messaging.
You'll get extra learning materials, including:
Figma file with 5 website examples and audit-style comments on each
List of 10-15 guiding questions that you can follow for your own website's audit
Links to relevant online articles on website conversion rate optimisation best practices
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On WEEK 3, we will...
Explore 3 good and bad examples of Instagram + LinkedIn marketing.
Learn about social media best practices in 2025.
Talk about best-performing content types for social media.
Learn about writing good social media copy.
You will also learn new competitive research tips & hacks.
After the 1.5h study and Q&A session, you'll get a homework task to audit your company's social media presence, quality of content, and collect new ideas for 2025.
You'll get extra learning materials, including:
Google Docs file with 20 great social media post examples from Instagram, Facebook, and LinkedIn
Google Docs file with 10+ Instagram post (+ Stories and Reels) formulas that get high engagement and reach.
Google Docs file with 10+ LinkedIn post formulas that get high engagement and reach
List of 10-15 guiding questions that you can follow for your own social media audit
Links to relevant blogs & LinkedIn content creator profiles that share up-to-date social media marketing advice
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On week 4, you will learn...
The top mistakes of Meta and Google ads that you should avoid at any cost.
The full process for auditing your paid ad channels (Meta and Google Ads)
More competitive research tips, this time for paid ads.
On top of it, you'll get a crash course in the best-performing marketing channels for B2B and B2C brands – hopefully, some great ideas for your new 2025 marketing plans.
After the 1.5h study and Q&A session, you'll get a homework task to audit your company's paid ad campaigns: results, setup, and creatives.
You'll get extra learning materials, including:
Figma file with 30+ good B2B and B2C ad creative examples
List of 10-15 guiding questions that you can follow for your own social media audit
Links to relevant articles that explain how to navigate ad platforms, as well as for best practices in each
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On WEEK 5, it's time to consider organic marketing: blog, newsletters, automated emails.
We will talk about how non-paid marketing is different in 2025 from 2022. And take a look at some brilliant tactics of other brands (that you can copy).
After the 1.5h study and Q&A session, you'll get a homework task to audit your company's blog and email strategy.
You'll get extra learning materials, including:
List of recommended tools for SEO and email marketing
Google Docs with 10+ DOs and DON'T for content marketing and marketing emails
List of 10-15 guiding questions that you can follow for your own social media audit
Links to relevant guides on blog SEO, newsletter setup, and marketing email automation
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In our final week, you'll get to see a typical marketing audit's "Conclusion & next steps" section.
We'll use the rest of our 1.5h to have a wrap-up discussion all together.
Throughout the 5 weeks, you've received Karola's review notes and comments on your marketing audit's Google Doc. So many of your questions will be answered already.
After the final study session, you'll write up the marketing audit summary and "next steps" section.
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After you've completed your marketing audit, you'll get to schedule a 1h marketing call with Karola to discuss what's the best strategy for your marketing team in 2025
6 weeks = 6 audit chapters + marketing plan
FAQ
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This course will most benefit companies with a marketing team of 1-5 people. Both B2B and B2C brands will benefit from it.
It's a good fit for brands that sell a digital or physical product.
You will get more value out of this course if you're already running paid ad campaigns.
However, you can also use this course to figure out your marketing strategy for the next 12 months.
OR… To learn 90% of all the marketing wisdom that Karola’s learned over her career.
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The LIVE sessions will be held on Wednesdays, at 14:00 UK time which means 16:00 EE time.
If you can't participate in one or more LIVE courses, it's OK!
You will find a video recording uploaded in the next 24h and can access the next weekly audit assignment on the course platform.
Based on the feedback from the 1st batch participants, joining the LIVE sessions helps to complete your audit in time.
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There are 2 reasons why you need to apply for this course.
To verify that you will benefit from the audit course.
To select 15 participants for a highly personalised experience.
You can fill in the application form until Friday, October 10, 23:59 CET.
All applicants will be personally informed about the decision via email by Wednesday, October 15.
If your application is successful, you'll have 7 extra days to confirm your participation.
If you decide to participate, you'll get a custom invoice with your company details.
After the invoice has been paid, you'll receive access to the course platform and here we go!
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This course is designed to help you create a 360-degree audit on your company's marketing strategy, cross-channel performance, and get actionable next steps for the next 12 months.
When conducting marketing audits for brands, I charge €5,000 or more.
This is a one-off chance to get the same 60-page marketing audit at a 75% discount, while receiving personal guidance and feedback every week.
And on top of it, you'll learn to do it on your own!
This said, you will need to do some heavy lifting on your own: research, analyse, and write up the audit.
I'll be there, hand-holding and feedbacking the entire time.
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To get the maximum value out of this course, you should be able to dedicate around 10 hours per week.
This includes the weekly 1.5h live learning sessions, as well as time you'll need to conduct the weekly home assignment – writing the next section of your marketing audit.
It’s like going back to school and taking some evening lessons. You really have to make time to benefit from this course.
And you’ll feel great after you’ve pushed through the 6 weeks and have a marketing audit and plan for the next 12 months.
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The course works best if there is 1 key participant per team.
However, if you absolutely want to bring in multiple people in your team, we can discuss it and make it happen.
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Is there a money-back guarantee?
Yes.
If it doesn't feel what you were looking for, you can request full refund after the 1st LIVE session.
Feedback from the 1st DYI Marketing Audit course participants
Feedback to Karola’s course on DIY Marketing Audit, February - May 2025
Get 75% OFF compared to a non-DIY marketing audit
One of the key reasons for this DIY auditing course it to make it available to more marketers. The regular price for my 60-page marketing audit is €5,000. Save by learning & DIY.
€1,425*
What’s included:
✓ 6 x LIVE learning sessions
✓ 6 x weekly DIY homework tasks
✓ Templates & guides for each week's task
✓ 6 x feedback (by Karola) on your homework (every week)
✓ 1 x 1h consultation call when your audit is complete
✓ Access to video recordings and templates for 3 months
* Plus UK 20% VAT if applicable