DIY Marketing Audit 6-week Course

Audit your marketing strategy & channels in a 6-week guided course. Step into 2026 with extra confidence and ideas.

This course is limited to 15 hand-picked participants.

Please fill in the application form (max 5 min) before Friday, October 10, 23:59 CET.
You are not obliged to purchase the course when accepted (someone else will get a chance).

  📚 6x LIVE sessions         🪀 DIY Templates & Guides       🧩 1:1 Consultation Call

Featured in:

Logo of Social Media Examiner featuring a cartoon explorer character with a magnifying glass and the company name.
AdEspresso logo with the tagline by Hootsuite
GrowthHackers logo featuring a green bar chart icon and the company name in dark text.
Close-up of a logo with orange and white colors featuring the letters 'cm' inside a circle.
HubSpot logo with text and interconnected dots forming a network symbol.
Close-up of a Snickers chocolate bar with visible caramel and nougat inside.

Create a 60-page DIY marketing audit in 6 weeks

Every week, we'll cover a new audit topic in 1.5h LIVE session. You will then receive guides & templates to conduct your weekly audit homework. 

Learn the principles of good marketing in 2025

Over six weeks, we'll cover a new audit topic in a 1.5h LIVE session. You will then receive guides & templates to conduct your weekly audit homework.

Get feedback on your homework every week

Karola will personally review your audit progress and share comments, ideas, and good examples to make it even better and actionable.

Lock down your 12-month marketing plan on a 1:1 call

At the end of 6 weeks, you will get 1h exclusive call with Karola to discuss your audit, any questions, and get advice on your next 12 months’ marketing strategy.

Learn from an expert with 10+ years of track record

A woman with curly brown hair and a serious expression. She is wearing a light-colored shirt and standing in front of a white brick wall with a window.

Karola has worked with 50+ tech companies, including  Bolt, JobToday, Click & Grow, Ampler, Starship, Restream, Montonio, MeetFrank. She runs a marketing blog with 50,000 monthly readers, as well as a newsletter with 15,000 subscribers.

She has written about paid ad campaigns for HubSpot, Entrepreneur, and many more blogs.

LinkedIn | Marketing Fix blog

Let’s face it… You’ll never write your 1st marketing audit all alone.

This course on marketing audits is a first-of-its-kind. You will learn about data-driven growth reporting, paid ads, social media, and more. But more importantly, you’ll have the support (and positive pressure) to write a 360-degree marketing audit + a marketing plan.

Course syllabus

  • On WEEK 1, we'll cover:

    • The structure and contents of a marketing audit.

    • What good marketing reporting looks like, including relevant KPIs to track.

    • B2B and B2C industry benchmarks for marketing KPIs.

    After the 1.5h study and Q&A session, you'll get a homework task to audit your company's marketing reporting and campaign results.

    You'll get extra learning materials, including:

    • Marketing KPI reporting spreadsheet template

    • List of 10-15 guiding questions that you can follow

    • Links to relevant online articles on marketing reporting & KPIs

  • On WEEK 2, we will...

    • Look at 4-5 examples of GOOD and BAD websites as case studies.

    • Discuss the best practices for a highly converting Home page.

    • Learn how to write stronger headlines and value propositions for your web pages.

    After the 1.5h study and Q&A session, you'll get a homework task to audit your company's website, brand style, and messaging.

    You'll get extra learning materials, including:

    • Figma file with 5 website examples and audit-style comments on each

    • List of 10-15 guiding questions that you can follow for your own website's audit

    • Links to relevant online articles on website conversion rate optimisation best practices

  • On WEEK 3, we will...

    • Explore 3 good and bad examples of Instagram + LinkedIn marketing.

    • Learn about social media best practices in 2025.

    • Talk about best-performing content types for social media.

    • Learn about writing good social media copy.

    You will also learn new competitive research tips & hacks.

    After the 1.5h study and Q&A session, you'll get a homework task to audit your company's social media presence, quality of content, and collect new ideas for 2025.

    You'll get extra learning materials, including:

    • Google Docs file with 20 great social media post examples from Instagram, Facebook, and LinkedIn

    • Google Docs file with 10+ Instagram post (+ Stories and Reels) formulas that get high engagement and reach.

    • Google Docs file with 10+ LinkedIn post formulas that get high engagement and reach

    • List of 10-15 guiding questions that you can follow for your own social media audit

    • Links to relevant blogs & LinkedIn content creator profiles that share up-to-date social media marketing advice

Feedback from the 1st DYI Marketing Audit course participants

Feedback to Karola’s course on DIY Marketing Audit, February - May 2025

Have a question?

Request additional information about the B2B Ad Creatives course. We’ll reply in three working days.